Do you know the seven last words of a business that is dying? The answer is, “We’ve never done it that way before.” OK, without the contraction it would be eight words, but so what?
Hi folks. Steve Hammond here from HorselessRanch.com.
Sometimes we get so locked into the way we’ve done things in the past that we can’t imagine how we could do something differently. More often, we are afraid that the change will be too heavy a lift.
Think about the checklist it takes to pull off a live event. There is a venue to choose, trying to coordinate room size, availability, lighting, audio, microphones, acoustics, projection, screen, promotion, staffing, and a host of other details.
Think about a virtual event. You could schedule it for this week or next week because you eliminate most of the headache of a live event. You book a speaker who is good at virtual events (hint: it’s not the same skill set as for live on stage) and you’re ready to put out the word. I know of events that have happened two days after booking a virtual speaker. It depends on your market, but if all you have to do is put out an internal memo (nowadays a text, chat, or email) and voilà.
To find out how to make your next event a virtual one, give me a call, send me a text, or an email. Together we can explore what will help you accomplish your goal(s).
Well, that’s it for today.
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