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The Importance of Core

Today is Veteran’s Day and I would like to take a moment to thank all our veterans for their sacrificial service, including my late Father. My son is still active duty.

Hi folks. Steve Hammond here from

How important is the core of anything? Some would say it is like the foundation of a building. It might be hard to overestimate the value of a core.

If you work out, you probably do core exercises. It is the core that serves as the anchor point from which the rest of the body works. What about the core of an organization? Isn’t that what a mission statement is supposed to address?

What about your core? I don’t mean the physical core. I mean the philosophy by which you live. What guides you? What makes you tic? Why do you do what you do and avoid what you don’t do?

Jonathan Milligan in his book, Your Message Matters, suggests one exercise that might help find out the answers to these questions is to ask friends and colleagues around you to give you 3 words that come to their mind when they think of you.

(Chuckle) That can be scary, but it can also help us get outside our own bubble and see what others see. It just might help focus you on what you should be doing and whether that is what you are doing.

Give it a try. Be brave. You just might learn something valuable.

Well, that’s it for today.

If you would like a document, 3KeystoProductivity just click the link I’ll provide below.

If you need help your next virtual or live event, call, text, or email me. Let’s see if we can resolve the situation together.

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Remember: “I make folks unfireable.”

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